Midwest Tradeshow Services (MWTS) facilitates events that are designed to connect buyers and sellers. Managing both B2B and C2B tradeshows, MWTS develops shows that meet the unique demands of buyers and sellers who are increasingly disenfranchised by the lack of applicable exhibitors and the attendance dilution of buyers at larger trade shows associated with any industry.
Our shows are predicated on the belief that less is more; that bringing together a targeted group of buyers and exhibitors grounded in the core products of a specific industry is a better way to meet the needs of all participants. To draw an analogy from advertising, for many suppliers in any industry, the effectiveness of attending larger unfocused shows is similar to buying an ad during the Super Bowl. At great expense, it is possible to reach a large audience. A small portion of the audience may well have a keen interest in what is being offered, but a great many will not. MWTS shows are more like placing an ad in targeted social media – a smaller audience is reached, but these are people seeking precisely the products our exhibitors have to offer.
This lack of focus on products truly relevant to any industry is harmful to both exhibitors and buyers. Buyers find themselves wading through droves of product offerings unrelated to their specific needs; and, exhibitors must deal with walk-by traffic or tire kickers.
What is perhaps the single greatest benefit of attending our shows, however, is the opportunity to connect directly with the right buyer and exhibitor. MWTS events provide a unique opportunity to build regenerative relationships with the right customer base that will drive sales for years to come.
MWTS is owned and operated by David Castlegrant & Associates, a business consulting firm in Brighton, MI. Established in 1992, the company specializes in project management, marketing media, general business consulting, organizational development, and training. The company serves a variety of industries.
Our Service Commitment to Buyers & Exhibitors
MWTS produces unique tradeshows that is not like the rest by offering our Buyers and Exhibitors:
- One-stop shopping – our focus is attracting buyers
- Marketing plan aimed at bringing YOUR buyers to YOUR exhibit space
- Exhibit space and accommodations are value priced
- Show management is a team of professional, independent entrepreneurs who will listen to and respond to the concerns of buyers and exhibitors.
- Our commitment to continual improvement.
Our passion is to deliver quality service to our Buyers and Exhibitors. You will not be disappointed with attending or exhibiting at any of our shows because we will not let you!
The ownership and management of MWTS are proud to produce shows that are a WIN – WIN for all.